Sincerity Bridal
Sincerity Bridal by Justin Alexander: Romantic, Refined, Real
Born from the heritage of Justin Alexander and launched as its soft, feminine counterpart, Sincerity Bridal is designed for brides who desire classic romance with contemporary flair. With roots dating to 1946, the brand is currently led by creative director Justin Warshaw and continues the legacy of sophisticated bridal design with thoughtful craftsmanship.
Design Philosophy & Craftsmanship
Sincerity gowns are defined by their romantic detailing think soft 3D lace, flowing chiffons and tulles, gracefully draped layers, and pearl or crystal embellishments with a light touch. Fabrics like Mikado and crepe form flattering basque waists, scoop necklines, illusion backs, and vintage-inspired sleeves perfectly combining tradition and trend with timeless style
The Fall/Winter 2024 “Two Hearts” collection highlights this vision best: couture draping, softly-structured corsetry, and flirtatious volume in skirts and sleeves all finished with delicate pearl accents and lace adorned elements to evoke the poetic beauty of love
Frequently Asked Questions
Does Flares Bridal stock Sincerity Bridal wedding dresses?
Yes, at our Walnut Creek store. Sincerity is a good place to start if you want a designer gown at a gentler price, with romantic lace and classic shapes across the collection.
What are Sincerity wedding dresses known for?
Romantic detail at an accessible price: soft lace, classic silhouettes and flattering bodices. The label covers a lot of ground, from simple to beaded, which makes it useful early in your search.
How much do Sincerity bridal gowns cost?
Sincerity gowns often fall between $1,200 and $2,000 with us, which puts them at the more accessible end of our floor. Your consultant will confirm the current price for each style.
Is it better to buy Sincerity in store or from the official website?
Buying from an authorised stockist means you try the gown on, get the right size ordered and have alterations done by the same team. Our Walnut Creek store is an authorised Sincerity retailer, so the gown arrives through the proper channel.
