Allure Bridal
- Allure Romance 3265
Tulle Ball Gown Wedding Dress with Plunging V-NeckStyle 3265 by Allure romance is a ball wedding dress featuring delicate shimmer and a beautiful pattern of floral lace along the bodice and down the skirt. The sheer low back and the long train makes this dress so romantic.
- Allure Romance 3508
Off-Shoulder A-Line Wedding Dress with Sweetheart NecklineAllure Romance 3508 Style is a romantic, lace wedding dress featuring off-the-shoulder straps, a sweetheart neckline, and a beautiful lace pattern. This fitted bridal gown has a great fit which makes it perfect for so many doby types.
- Allure Romance 3450
Our Allure Romance 3450 is a fitted dress featuring a combination of crepe and lace fabric. The long train, the sheer low back, and the awesome fit of this dress make it one of our favorite bridal gowns.
- Allure Bridal 9851
Sheath Wedding Dress with Floral Appliqué and Low BackAllure Bridal 9851 features a trumpet silhouette, a sheer low back, skinny beaded straps, and a long train. The stretch lining of this dress will make this dress hug your body like gloves while providing great comfort.
- Allure Bridal 9860
Stunning, ephemeral flowers adorn the bodice and detachable off-shoulder straps of this sheath gown.
- Allure Bridal 9554
Jersey Fit and Flare Wedding Dress with Beaded V-NeckThe Allure Bridals Style 9554 is an elegant fit-and-flare wedding gown designed to accentuate the bride’s silhouette.
100 in stock
- Allure Bridal 9525
Lace A-Line Wedding Dress with Sweetheart Neckline $0.00The Allure Bridals Style 9525 is a stunning A-line wedding gown that beautifully combines vintage-inspired design with modern elegance.
96 in stock
- Allure Bridal 9523
Strapless Lace Appliqué Tulle A-Line Wedding Dress $0.00This dress features elaborate beadwork, appliqués, and exposed boning, all elegantly veiled by a tulle overskirt, creating a romantic and sophisticated look.
100 in stock
- Allure Bridal 9522
Halter Wedding Dress with Embroidered Vine Overskirt $0.00This gown features a halter neckline and an overskirt embroidered with intertwining vines and geometric patterns, creating a unique and sophisticated look.
97 in stock
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Discover Allure Bridals at Flares Bridal & Formal
Flares Bridal & Formal proudly features the largest selection of Allure Bridals wedding gowns in the San Francisco Bay Area, showcasing award-winning styles that combine exquisite craftsmanship with stunning design. Whether you’re dreaming of classic romance or bold modernity, Allure’s gowns are designed to highlight each bride’s unique beauty and personality.
Why Brides Adore Allure
- Signature Fit & Patented Construction
Allure’s exclusive patented design ensures a heavenly fit, sculpting curves in all the right places for a silhouette that feels tailor-made. - Intricate Detailing & Variety
Expect delicate beading, luxe lace, and shimmering accents across silhouettes ranging from ball gown and mermaid to sheath and trumpet. Many gowns feature sweetheart necklines, softly ruched mermaid lines, and natural waistbands to flatter every figure. - Inclusive Color & Size Options
Allure offers a rich palette of white, ivory, champagne, and blush with accents in gold and silver. Sizes range widely, ensuring every bride can find her perfect fit and feel her most beautiful.
Budget & Bridal Planning
Curious about pricing? Allure dresses offer a range for various budgets, grab details during your appointment. With options for shimmer, lace, sparkle, and structure, there’s a gown for every style and wallet.











